2026

Terms of Service

Welcome to Pixsell. By accessing or using our website, products, or services, you agree to be bound by the following Terms and Conditions. If you do not agree to these terms, please refrain from using our platform.

Pixsell General Terms and Conditions

It is vital that you review these General Terms thoroughly each time you participate in a Prize Draw. We reserve the right to update these General Terms periodically, and it is your responsibility to ensure you are fully informed of the applicable General Terms at the time of participation. Failure to do so may result in misunderstandings or disappointment. Particular attention should be given to clause 5 and clause 7, which provides detailed explanations on the operation of our Prize Draws and the Prizes that may be won.


  1. The Promoter

The Promoter / We / Us refers to Pixsell Ventures Limited with company number 15738402, registered office at 4th Floor 11 Maddox Street, London, W1S 2QF.

  1. The Website

    1. The https://pxsll.com/ website (“Website”) allows individuals to enter prize draws hosted on the Website (each a “Prize Draw”).


  2. Applicability

    1. These terms and conditions (“General Terms”) apply to each Prize Draw on the Website launched on or after [DATE].

    2. By submitting a Prize Draw entry, you are agreeing to be bound by these General Terms.

    3. Each Prize Draw may be subject to additional terms and conditions (“Prize Specific Terms”) which will be available on the respective Prize Draw’s page. In the event of a conflict or inconsistency between these General Terms and the Prize Specific Terms, the Prize Specific Terms will prevail. Any reference to the “General Terms” with respect to any specific Prize Draw includes the applicable Prize Specific Terms.


  3. How to enter

    1. Each Prize Draw will have a starting date and time and ending date and time (“Entry Period”) specified on the Prize Draw page.

    2. To enter a Prize Draw, you must submit a Prize Draw entry either by:

      1. purchasing Pixsells (via our Website) within the Entry Period for the Prize Draw you wish to participate in (“Paid Method”). Each Pixsell will have an advertised price on the Prize Draw (“Pixsell Price”). Each Pixsell purchased represents one entry for the Prize Draw and is non-refundable, non-exchangeable, non-transferable and cannot be converted into cash; or

      2. sending a completed entry form (which can be downloaded from our Website), via first class post to Pixsell Limited, 4th Floor 11 Maddox Street, London, W1S 2QF within the Entry Period (“Postal Method”). Each validly completed entry form received within the Entry Period represents one entry for the Prize Draw, collectively referred to as the Entry Methods. For the avoidance of doubt, entries received via the Paid Method and Postal Method are considered equally valid and will be given the same consideration in the Prize Draw.


    3. All Prize Draw entries must be received by the Promoter within the Entry Period. All Prize Draw entries received outside the Entry Period are automatically disqualified.

The Promoter will not accept:

  1. responsibility for Prize Draw entries that are corrupted, not successfully completed or transmitted, lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any postal failure, equipment failure, technical malfunction, systems, satellite, network, server, website, computer hardware or software failure of any kind; or

  2. proof of posting or transmission as proof of receipt of entry to the Prize Draw.


  1. Prize Draw mechanics

  1. Each Prize Draw will be subject to a minimum total number of Pixsells purchased by all Prize Draw participants (“Pixsell Minimum”).

  2. If a Pixsell Minimum is reached, a potential winner (“Potential Winner”) will be selected using a randomiser code structure from among all eligible participants of that Prize Draw (regardless of their chosen Entry Methods).To clarify the odds of winning the Prize Draw will be calculated based on the total number of Pixsells validly purchased and completed entry forms received within the Entry Period.

  3. If a Pixsell Minimum is not reached, or if circumstances beyond the Promoter's control makes it necessary to do so, the Promoter reserves the right to:

    1. substitute the Advertised Prize for either cash (or a credit note with the Promoter Partners), equivalent to the total amount of Pixsells purchased by all participants of that Prize Draw, less the Promoter’s costs of running the Prize Draw; or

    2. substitute the Advertised Prize for credit (on the your account on our Website) matching the Pixsell Price paid by you for that Prize Draw to be used in future Prize Draws,each referred to as an Alternative Prize.

The Promoter may, in its discretion, run various promotions in connection with the Paid Method. For example, it may, for a temporary period during the Entry Period, offer participants “bonus entries” in connection with the Paid Method, or it may offer participants the opportunity to enter multiple Prize Draws simultaneously, for a reduced Pixsell Price. Each entry that is purchased in connection with any special promotion (a) will constitute a single, independent entry in the applicable Prize Draw(s), (b) will be treated in exactly the same way as any other entry to the Prize Draw(s), and (c) will have the same chance of winning as any other Entry Method. Any additional terms applicable in relation to a special promotion will be made clear to participants taking advantage of a special promotion prior to entry.


  1. Eligibility

  1. The Prize Draw is open to all who are:

    1. aged 18 years or over;

    2. not Restricted Persons; and

    3. either a legal resident in the United Kingdom at the time of claiming a prize, or able to legally gift it to a person in the United Kingdom that meets the criteria in clauses 6.1.1 and 6.1.2. and in accordance with any applicable laws

  2. Restricted Persons refers to the following:

    1. employees of the Promoter or its holding or subsidiary companies;

    2. employees of agents or suppliers of the Promoter or its holding or subsidiary companies, who are professionally connected with the Prize Draw or its administration (“Promoter Partner(s)”); or

    3. members of the immediate families or households of (a) and (b) above;

  3. In entering the Prize Draw, you confirm that you are eligible to do so and eligible to claim (or legally gift) any prize you may win. The Promoter may require you to provide proof that you are eligible to enter the Prize Draw.

  4. The Promoter will not accept Prize Draw entries that are:

    1. automatically generated by computer or created by artificial intelligence (including but not limited to chatbots such as ChatGPT or similar software applications);

    2. completed by third parties or in bulk;

    3. illegible, have been altered, reconstructed, forged or tampered with; or

    4. incomplete.


  1. The prize

  1. When participating in a Prize Draw, participants acknowledge that:

    1. they have the chance to win the prizes that are advertised in each Prize Draw (“Advertised Prize”); and

    2. an Alternative Prize may be awarded as a substitute to the Advertised Prize in accordance with clause 5.2.

  2. Both Advertised Prizes and Alternative Prices (referred to collectively as “Prize(s)”) are not negotiable (or transferable, unless it can be legally gifted) in accordance with these General Terms and any applicable laws.

  3. Unless explicitly stated otherwise:

    1. all Prizes are awarded as is, without any representations or warranties (other than those which cannot be excluded by applicable law), and cannot be sold, substituted, or redeemed for cash by a participant;

    2. Prize Winners are solely responsible for any and all applicable taxes, fees and expenses related to acceptance, ownership and use of a Prize;


  1. Winners

  1. The Promoter will contact the Potential Winner personally as soon as practicable after the Entry Period (“Announcement”), using the telephone number or email address provided with the Prize Draw entry. The Promoter will not amend any contact information once the Prize Draw entry has been submitted.

  2. The Promoter must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of Prize Winners of a specified Prize Draw, to anyone who emails team@pxsll.com. within one month after the Entry Period.

  3. If you object to any or all of your surname, county and winning entry being made available, please contact the Promoter at team@pxsll.com. In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority or equivalent regulator on request.


  1. Claiming the prize

  1. If you are a Potential Winner of the prize, you will have 30 of days from the Announcement to claim the prize by email, phone call, text message, WhatsApp or, post. If you claim the prize by this date, you become the Prize Winner of that Prize Draw. If you do not claim the prize by this date, your claim will become invalid.

  2. The prize may not be claimed by a third party on your behalf.

  3. The Promoter will make all reasonable efforts to contact the Potential Winner. If the Potential Winner cannot be contacted or is not available, or has not claimed their prize within 30 of days of the Announcement, the Promoter reserves the right to repeat the process of picking another Potential Winner from among all eligible participants of that Prize Draw via the randomiser code structure until a Prize Winner is found. If no Potential Winner claims the Prize despite the Promoter’s repeated efforts of picking one, the Promoter reserves the right to gift the Prize to a charity of its choosing.

  4. The Promoter does not accept any responsibility if you are not able to take up the prize or miss the Announcement.

  5. By becoming a Prize Winner, you agree to permit and cooperate with us in the creation of material for the purposes of promoting and marketing us, the Website, Prize Draws or our Promoter Partners, despite any objections you may have under clause 8.3.


  1. Limitation of liability

  1. Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate any Potential Winners, the Prize Winner or accept any liability for any loss, damage, personal injury or death arising out of or related to the Prize Draw except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees.

  2. If the Promoter fails to comply with these General Terms, will be responsible for the loss or damage you suffer that is a foreseeable result of the Promoter’s breach of these Official Rules or its negligence, but the Promoter is not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it was an obvious consequence of our breach or if it was contemplated by you and the Promoter at the time that you entered the relevant Prize Draw.

  3. Notwithstanding the rest of this clause and save as set out in clause 10.1, the Promoter’s maximum liability to you under the General Terms, our aggregate liability to you or any third party in any circumstance shall not exceed one hundred British pounds sterling.

  4. If for any reason, your Prize Draw entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, your sole remedy is another entry in a Prize Draw with an equivalent, or lower Pixsell Price.


  1. Data protection and publicity

    The Promoter will only process your personal information as set out in the [LINK TO PRIVACY POLICY]. See also condition 8.3 and condition 8.4, with regard to the announcement of Prize Winners.


  1. General

    1. If there is any reason to believe that you have committed a Prohibited Activity, the Promoter may, at its sole discretion, exercise any or all of the following rights:

      1. exclude you from participating in the Prize Draw and any future;

      2. disqualify any Prize Draw entries you have submitted;

      3. reject your selection as a Potential Winner; and

      4. pursue damages against you to the fullest extent permitted by law.

    2. For the purposes of clause 12.1, a Prohibited Activity includes any one of the following:

      1. breaching these General Terms;

      2. acting in a threatening, abusive, or harassing manner, at any time (before, during or after the awarding of the Prize), to the Promoter and/or the Promoter Partners;

      3. deliberately damaging the Website;

      4. making false or misleading information about the Promoter, the Promoter Partners, the Prize Draw or the Website.

      5. undermining or attempting to undermine the Prize Draw; or

      6. engaging in any conduct that is contrary to the spirit or intention of the Prize Draw.

    3. The Promoter reserves the right to hold void, suspend, cancel, or amend the Prize Draw where it becomes necessary to do so.

    4. We may assign or transfer our rights and obligations under these General Terms to another entity however you may only assign or transfer your rights or your obligations under these General Terms to another person if we agree in writing.

    5. Each clause of these General Terms operates separately. If any court or relevant authority decides that any of them is unlawful or unenforceable, the remaining clauses will remain in full force and effect.

    6. These General Terms govern all dealings between us and you. No other person has any rights to enforce any of its terms.

    7. These General Terms are governed by English law. If any entrants to this promotion wish to take court proceedings, then they must do this within the courts in the United Kingdom.



Platform as a Service Agreement

1. Parties

This Agreement is made between:

(1) Pixsell Ventures Limited, a company incorporated in England and Wales (Company No. 15738402), whose registered office is at 4th Floor, 11 Maddox Street, London, W1S 2QF (“Pixsell”, “Licensor”, “we”, “us”, or “our”); and

(2) the person, company, or other legal entity identified during account creation or contracting (“Seller”, “Licensee”, or “you”).

Each a “Party” and together the “Parties”.

2. Definitions and Interpretation

Unless the context otherwise requires:

Affiliate means any entity that directly or indirectly controls, is controlled by, or is under common control with a Party as defined in section 1124 of the Corporation Tax Act 2010.

Confidential Information means all confidential or proprietary information disclosed by one Party to the other.

Intellectual Property Rights means all present and future intellectual property rights including copyright, database rights, patents, trademarks, trade names, service marks, design rights, trade secrets, confidential information and know-how.

Pixsell Platform means Pixsell’s proprietary software platform, APIs, systems, infrastructure, algorithms, and associated services.

Pixsells means individual digital entries, units, or tickets sold to enter a Prize Draw.

Prize Draw means any competition, raffle, giveaway, promotion, or similar mechanic operated by the Seller using the Platform.

Seller Content means all content, marketing materials, branding, images, product descriptions or promotional materials supplied by the Seller.

Services means access to and use of the Pixsell Platform including marketplace and white-label services.

White-label Deployment means a customised, branded instance of the Pixsell Platform operated under the Seller’s brand.

White-label Users means any third parties interacting with a White-label Deployment.

Interpretation rules apply in accordance with English law.

3. Purpose and Scope

3.1 Pixsell operates a proprietary digital platform enabling:

a) prize draws and promotions operated through the Pixsell branded platform; and/or
b) White-label Deployments operated by Sellers under their own brand.

3.2 This Agreement governs all access to and use of the Pixsell Platform.

3.3 Pixsell provides technical infrastructure only. All promotions, prize draws, marketing activity and consumer engagement are operated solely by the Seller.

3.4 Pixsell does not operate, manage, or supervise promotions conducted by Sellers.

4. Licence and Access Rights

4.1 Pixsell grants the Seller a non-exclusive, non-transferable, revocable, limited licence to access and use the Platform solely for the Services.

4.2 The White-label licence permits branding, configuration, onboarding of users and commercial exploitation by the Seller.

4.3 This licence grants no ownership, equity, partnership or agency rights.

4.4 Pixsell does not approve, control, supervise or endorse Seller promotions.

4.5 Pixsell may audit the Seller’s use of the Platform for compliance.

4.6 Pixsell may suspend access where required to protect the integrity, security, or lawful operation of the Platform.

5. Intellectual Property Rights

5.1 Ownership

All Intellectual Property Rights in the Pixsell Platform and Services (“Pixsell IP”) vest exclusively in Pixsell Ventures Limited.

5.2 Reservation

All rights not expressly granted under this Agreement are reserved.

5.3 Seller Content

Seller retains ownership of Seller Content but grants Pixsell a perpetual, worldwide, irrevocable, royalty-free, transferable licence to use Seller Content to operate, secure and promote the Services.

Seller warrants ownership of such content and indemnifies Pixsell against infringement claims.

5.4 Prohibited Acts

Seller shall not:

  • reverse engineer or attempt to extract source code

  • create derivative works of the Platform

  • misuse Pixsell Intellectual Property

  • conduct competitive benchmarking

  • gain unauthorised access to systems.

5.5 Enforcement

Pixsell may seek injunctive relief, damages, and recovery of legal costs on a full indemnity basis for any infringement.

5.6 Survival

This clause survives termination.

5.7 White-Label Use and No Co-Ownership

All customisations, improvements, feedback, system developments, algorithms, analytics tools and enhancements (including Pixsell Engine™) shall vest exclusively in Pixsell.

The Seller waives all claims to:

  • ownership

  • equity

  • royalties

  • profit participation

  • implied partnership rights.

5.8 Independent Legal Advice

The Seller confirms it has had the opportunity to obtain independent legal advice and acknowledges that the allocation of rights and obligations under this Agreement is reasonable.

5.9 Nuclear Intellectual Property Clause

The Pixsell Platform constitutes proprietary commercial technology of significant value.

Any unauthorised use, reproduction, copying, distribution, modification, resale, or commercial exploitation of Pixsell IP shall constitute a material breach of this Agreement and an infringement of Pixsell’s Intellectual Property Rights.

Pixsell reserves the right to pursue all available legal and equitable remedies, including but not limited to:

  • injunctions

  • damages

  • account of profits

  • recovery of legal costs

  • regulatory reporting

against any individual or company responsible for such infringement.

6. Seller Obligations

6.1 Seller shall ensure full legal and regulatory compliance of all promotions.

6.2 Seller is solely responsible for:

  • legality of promotions

  • prize fulfilment

  • marketing activity

  • customer support

  • disputes

  • conduct of White-label Users.

6.3 Pixsell has no involvement in Seller-user relationships.

6.4 Seller shall cooperate with audits, regulatory inquiries, and compliance checks.

6.5 Seller shall fulfil the advertised prize or approved alternative regardless of the level of participation in the Prize Draw.

6.6 Seller Representations and Platform Reliance: The Seller represents and warrants that all information, representations, promotions, prizes, prize descriptions, marketing materials, and Prize Draw mechanics provided or operated through the Platform are accurate, lawful, and compliant with all applicable laws and regulations.

The Seller acknowledges that Pixsell relies upon these representations in providing access to the Platform.

The Seller further acknowledges and agrees that Pixsell does not independently verify:

  • the legality of promotions

  • the value or existence of prizes

  • the accuracy of Seller marketing

  • the fairness of Prize Draw mechanics

  • the financial ability of the Seller to fulfil prizes.

Accordingly, the Seller accepts full legal and financial responsibility for any losses, claims, investigations, enforcement actions, regulatory penalties, consumer disputes, or payment provider actions arising from the Seller’s promotions or activities conducted through the Platform.

Where Pixsell suffers or incurs any loss, liability, investigation, claim, chargeback, regulatory inquiry, or enforcement action as a result of reliance on Seller representations, the Seller shall indemnify and hold Pixsell harmless on a full indemnity basis, including all associated legal costs.

7. Fees and Payments

7.1 Pixsell retains a service fee per Pixsell sold.

7.2 Seller retains 100% of the advertised RRP excluding Pixsell service fees.

7.3 Pixsell may update fee structures upon notice.

7.4 Seller is responsible for all taxes.

7.5 Payment Processing

7.6 Pixsell provides technical payment facilitation only.

7.7 All customer payments are processed directly by regulated third-party payment service providers (PSPs).

7.8 Pixsell does not hold, safeguard, control, or escrow customer funds and does not operate a wallet or stored-value system.

7.9 Funds remain under the control of the PSP until settlement.

7.10 Pixsell is not a trustee, escrow agent, payment institution, or financial intermediary.

7.11 Seller shall remain liable for all chargebacks, payment disputes, refunds, or reversals arising from Seller promotions.

8. Promotion Classification & UKGC Compliance

Seller warrants each Prize Draw:

  • does not constitute an illegal lottery; and

  • is operated as either:

    • a lawful free draw

    • a skill-based competition

    • a licensed lottery where Seller holds required licences.

Seller must maintain:

  • clear terms and conditions

  • fair winner selection

  • audit trails

  • complaints procedures

  • records retained for six years.

Age restrictions must be implemented where applicable.

Seller shall cooperate with regulatory authorities and PSP compliance checks.

9. Platform Integrity

9.1 Seller shall not:

  • manipulate draw mechanics

  • artificially inflate participation

  • exploit platform vulnerabilities

  • deploy bots or automated purchasing systems

  • misrepresent prize value

  • scrape platform data

  • abuse APIs.

Pixsell may immediately suspend accounts or payments where such conduct is suspected.

9.2 Brand Integrity and Reputation Protection.

The Seller acknowledges that Pixsell operates a curated platform whose reputation, brand value, and user trust are fundamental to the Services.

The Seller shall not engage in any conduct, activity, promotion, marketing practice, or commercial behaviour that could reasonably be expected to:

  • damage or dilute the reputation of Pixsell or the Pixsell Platform

  • mislead users regarding the nature, value, authenticity, or availability of prizes or promotions

  • undermine trust in the fairness, legitimacy, or integrity of the Platform

  • create reputational, regulatory, or legal risk for Pixsell.

Pixsell reserves the right, at its sole discretion and without liability, to:

  • suspend or remove any promotion, prize draw, or listing

  • restrict or terminate Seller access to the Platform

  • withhold or delay settlement of funds pending investigation

  • require modification or removal of marketing materials

  • remove any Seller whose conduct Pixsell reasonably believes may damage the Pixsell brand, reputation, or user trust.

The Seller acknowledges that Pixsell’s brand reputation and platform integrity are legitimate business interests and agrees that Pixsell may exercise these rights in order to protect the Platform and its users.

10. Confidentiality

Each Party shall keep Confidential Information confidential.

This obligation survives termination.

11. Data Protection

Seller acts as data controller for White-label Users.

Pixsell acts as processor where applicable.

Both Parties must comply with UK GDPR and applicable data protection laws.

12. Indemnities

Seller indemnifies Pixsell against all claims arising from:

  • Seller promotions

  • Seller content

  • regulatory breaches

  • consumer disputes

  • intellectual property infringement

  • White-label activity.

13. Limitation of Liability

13.1 The Platform is provided “as is”.

13.2 Pixsell excludes liability for indirect or consequential loss.

13.3 Pixsell’s total aggregate liability is limited to £100 (one hundred pounds sterling).

13.4 Pixsell bears no liability for White-label Deployments or Seller promotions.

13.5 The Parties agree that this allocation of risk is reasonable under the Unfair Contract Terms Act 1977 (UCTA).

14. Termination and Suspension

14.1 This Agreement is accepted automatically upon account registration or use of the Platform.

14.2 Either Party may terminate on 30 days notice.

14.3 Pixsell may terminate immediately for breach or illegality.

14.4 Pixsell may suspend access or payments where required for compliance, fraud investigation, or regulatory obligations.

15. Platform Shutdown and Regulatory Protection

Pixsell may suspend, restrict, or permanently discontinue the Platform or any part of the Services where required to:

  • comply with law

  • comply with regulatory requests

  • protect system integrity

  • address security risks

  • mitigate fraud or abuse.

Pixsell shall not be liable for any loss arising from such actions.

16. Global Seller Jurisdiction Clause

Sellers located outside the United Kingdom agree that:

  • English law governs this Agreement

  • the courts of England and Wales have exclusive jurisdiction

  • Seller submits irrevocably to that jurisdiction.

Seller waives any objection based on forum or jurisdiction.

17. General

17.1 Entire agreement
17.2 Updates may be made by Pixsell
17.3 Severability
17.4 No partnership or agency
17.5 Electronic acceptance is binding
17.6 Pixsell may assign; Seller may not without consent
17.7 Pixsell provides no gambling or regulatory advice

18. Platform Policies, Amendments and Order of Precedence

18.1 Pixsell may amend, update, replace or supplement this Agreement, any Platform rules, Seller policies, payout terms, verification requirements, technical standards, acceptable use rules, prize draw requirements, brand guidelines, compliance procedures, or other operational policies relating to the Services (together, the “Platform Policies”) at any time where reasonably required to:
(a) reflect changes in law, regulation or regulatory guidance;
(b) comply with payment service provider, banking, fraud prevention, card scheme, hosting, security or other third-party provider requirements;
(c) prevent fraud, misuse, security risks or technical abuse;
(d) improve, modify or discontinue features of the Platform; or
(e) protect Pixsell’s legitimate business interests.

18.2 Any amendment or updated Platform Policy may be notified to the Seller by publication on the Platform, by dashboard notice, by email, or by any other reasonable electronic means, and shall take effect immediately upon such notice unless a later effective date is stated. Pixsell may implement any amendment immediately where necessary for legal, regulatory, security, fraud prevention, or payment services compliance reasons.

18.3 The Seller’s continued access to, use of, or engagement with the Platform after the effective date of any amendment shall constitute binding acceptance of the amended Agreement and all applicable Platform Policies.

18.4 If the Seller does not agree to an amendment, the Seller must immediately stop using the Platform and may terminate this Agreement in accordance with its terms, but shall remain liable for all obligations accrued prior to termination, including fees, indemnities, chargebacks, refunds, prize fulfilment obligations, compliance obligations, and outstanding disputes.

18.5 The Platform Policies are incorporated into and form part of this Agreement as if set out in full herein.

18.6 In the event of any conflict or inconsistency between:
(a) this Agreement;
(b) the Platform Policies;
(c) any order form, commercial schedule, or white-label addendum; and
(d) any prize-specific or campaign-specific terms,
the order of precedence shall be:
(i) any signed order form, commercial schedule, or white-label addendum;
(ii) this Agreement;
(iii) the Platform Policies; and
(iv) any prize-specific or campaign-specific terms,
unless Pixsell expressly states otherwise in writing.

18.7 No failure or delay by Pixsell in enforcing any version of this Agreement or any Platform Policy shall constitute a waiver of its rights.

Authority and Binding Effect

The Seller enters into this Agreement on its own behalf and warrants authority to bind all directors, officers, employees, agents, contractors, and Affiliates.

Privacy & Cookie Policy

Effective Date: April 2026
Version: 1

1. INTRODUCTION

Pixsell Ventures Limited (“Pixsell”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard your information when you interact with:

  • Our websites, including pxsll.com and play.pxsll.com

  • Our platform and services (the “Platform”)

  • Any related applications, products, or services

This policy is designed to comply with:

  • UK GDPR

  • Data Protection Act 2018

  • PECR (Privacy and Electronic Communications Regulations)

2. WHO WE ARE

Controller:
Pixsell Ventures Limited
Company No: 15738402
Registered Office: 4th Floor, 11 Maddox Street, London, W1S 2QF

Email: team@pxsll.com

Pixsell acts as a data controller for personal data processed through the Platform.

3. THE DATA WE COLLECT

We collect the following categories of personal data:

3.1 Identity Data

  • Name

  • Username / account ID

  • Date of birth (for eligibility verification)

3.2 Contact Data

  • Email address

  • Telephone number

  • Billing / delivery address

3.3 Financial & Transaction Data

  • Payment records (processed via third-party PSPs)

  • Purchase history (Pixsell allocations)

  • Prize fulfilment records

  • Pixsell does not store full card details

3.4 Technical Data

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Log data

3.5 Usage Data

  • Platform interactions

  • Pages viewed

  • Time spent on site

  • Campaign engagement

3.6 Marketing & Communications Data

  • Preferences for receiving marketing

  • Communication history

4. HOW WE COLLECT DATA

We collect data via:

  • Direct interactions (account creation, purchases, entries)

  • Automated technologies (cookies, tracking pixels)

  • Third-party integrations (payment processors, analytics providers)

  • Partners and sellers using the Pixsell Platform

5. HOW WE USE YOUR DATA

We use personal data under the following lawful bases:

Purpose

Lawful Basis

Account creation & management

Contract

Processing transactions

Contract

Running prize draws / allocations

Contract + Legal obligation

Fraud prevention & compliance

Legal obligation + Legitimate interest

Platform improvement

Legitimate interest

Marketing communications

Consent / Legitimate interest

Analytics & performance tracking

Legitimate interest

6. PLATFORM-SPECIFIC PROCESSING (IMPORTANT)

Pixsell operates as a technology platform facilitating prize draws and access-based experiences.

Accordingly:

  • We process data to administer allocations and draw outcomes

  • We verify eligibility (age, jurisdiction, compliance checks)

  • We may share limited data with partner brands/sellers solely for fulfilment

  • We retain audit logs to ensure regulatory compliance and transparency

7. MARKETING COMMUNICATIONS

You will receive marketing communications if:

  • You have opted in; or

  • You have engaged with our services and have not opted out

You can unsubscribe at any time via:

  • Email link

  • Account settings

  • Direct request

8. SHARING YOUR DATA

We may share your data with:

8.1 Service Providers

  • Payment processors (e.g. Stripe)

  • Hosting & infrastructure providers

  • Analytics providers (e.g. Google Analytics)

8.2 Platform Partners / Sellers

  • Only where required for fulfilment or delivery of prizes

8.3 Regulators & Authorities

  • UK Gambling Commission (if applicable)

  • Law enforcement or regulatory bodies

8.4 Corporate Transactions

  • Investors, acquirers, or advisers in connection with funding or sale

9. INTERNATIONAL TRANSFERS

Where data is transferred outside the UK:

  • We use Standard Contractual Clauses (SCCs)

  • Ensure equivalent protection under UK GDPR

10. DATA RETENTION

We retain data only as long as necessary:

Data Type

Retention Period

Account data

Duration of account + 6 years

Transaction data

6–7 years (legal requirement)

Marketing data

Until opt-out

Technical data

12–24 months

11. YOUR RIGHTS

Under UK GDPR, you have the right to:

  • Access your data

  • Rectify inaccurate data

  • Erase data (“right to be forgotten”)

  • Restrict processing

  • Data portability

  • Object to processing

  • Withdraw consent

To exercise rights: team@pxsll.com

You also have the right to complain to the Information Commissioner’s Office (ICO).

12. DATA SECURITY

We implement:

  • Encryption (SSL/TLS)

  • Secure infrastructure

  • Access controls

  • Monitoring and audit logging

However, no system is 100% secure.

Cookie Policy

13. WHAT ARE COOKIES

Cookies are small text files placed on your device to:

  • Enable functionality

  • Improve performance

  • Analyse behaviour

  • Deliver relevant advertising

14. TYPES OF COOKIES WE USE

14.1 Strictly Necessary Cookies

  • Platform functionality

  • Security

  • Authentication

14.2 Performance & Analytics Cookies

  • Track usage

  • Improve platform experience

14.3 Functional Cookies

  • Preferences

  • Personalisation

14.4 Marketing & Advertising Cookies

  • Targeted advertising

  • Campaign measurement

15. THIRD-PARTY COOKIES

We may use:

  • Google Analytics

  • Meta (Facebook Pixel)

  • Advertising partners

  • Payment providers

These providers may process data independently.

16. COOKIE CONSENT

On first visit, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Customise preferences

You can change preferences anytime via site settings.

17. MANAGING COOKIES

You can also control cookies via your browser:

  • Chrome

  • Safari

  • Firefox

Disabling cookies may impact functionality.

18. CHILDREN’S DATA

Pixsell is not intended for users under 18.
We do not knowingly collect data from minors.

19. CHANGES TO THIS POLICY

We may update this policy periodically.

Users will be notified via:

  • Website updates

  • Email (where appropriate)

20. CONTACT

For all privacy-related queries:

Email: team@pxsll.com